Writer, editor, creative leader
I’m a Portland-based creative with over 10 years of experience working with high-profile brands. Code-switching between lofty ideas and on-the-ground execution is my jam. Known for my keep-calm mentality, strategic thinking, and love for anything floral.
Black Friday, elevated
The ask: Elevate the brand and drive business during Nike’s biggest sale of
the year.
The result: Nike’s most successful holiday promotion to date.
Client
Nike
Year
2024
Lace up and let loose
The ask: Craft a multi-channel running narrative that resonates with both competitive trail athletes and casual trail runners.
The result: A campaign that captured the exuberant personality, unmatched dedication, and love for nature within the trail running community.
Client
Nike
Year
2023
Educate and inspire
The ask: Create a resource for customers to get inspired and learn about products, establish brand authority in lighting and hardware, and bring potential customers further down the purchase funnel.
The result: A comprehensive editorial catalog that educates the customer, develops brand loyalty, and provides a more inspiring shopping experience.
Client
Rejuvenation
Year
2020
