2021 — Current | Portland, Oregon

Be the authority the team and the client trust to deliver exceptional creative work for every project.

Guide copy production for multiple Nike workstreams, collaborating cross-functionally with fellow discipline leaders.

Lead client-facing meetings, driving a solid connection between creative team capabilities and stakeholder goals.

Write and revise short- and long-form copy that breathes life into experiences, services, products, and brands.

Manage and mentor a team of writers, ensuring employee growth and development for direct reports.

2016 — 2020 | Portland, Oregon

Owned brand voice across all channels and aligned editorial strategy with creative leadership and marketing directives.

Developed storytelling opportunities and created brand messaging for seasonal and evergreen campaigns.

Managed freelance writers and edited copy for all creative team work, from DTC and B2B digital deliverables to print catalogs.

Collaborated with merchant, sourcing, and design teams to research products and develop marketing concepts based on industry trends.

2013 — 2016 | Boston, Massachusetts

Copy edited articles from staff writers and published all on-site content for the Ideas & Advice section.

Managed content and developed the editorial strategy for the Wayfair wedding registry launch.

Developed cross-channel content campaigns and marketing concepts in collaboration with the PR team.

Managed production and digital syndication of the Wayfair@Home e-mag, which drove conversion and gained more than 1 million impressions per issue.

2012 — 2013

Portland, Oregon

2012 — 2013

Portland, Oregon

2011

University of Oregon

Bachelor of Arts, Journalism